YP’s mybook® Gets Social – Share It Now!


YP, the go-to local search destination for more than 70 million* people across the U.S., is once again bringing consumers industry-leading digital experiences that connect them with local businesses – better, easier, and faster than ever before. Today, we are excited to announce new updates to the fast-growing mybook experience – the innovative feature on YP.com and the top-rated YPSM app that has already provided over 2 million* people with an engaging way to organize local business contacts around tailor-made categories, such as Date Night, Vacation Ideas, and Home Improvement. And as of today, people can now share their mybook collections with friends and family via email, SMS, and various social media channels, making it easy to spread the word about favorite local businesses.

“We believe in the value of mybook and our team is working tirelessly to make it a core component of the best local search experience in the market today. What started off as a convenient organizational tool is now becoming incredibly personalized and social at its very core,” says Darren Clark, CTO at YP. “The updated mybook experience is a smarter way to connect people with local businesses and a new approach to local search overall – one that combines a beautiful interface, endless opportunities for customization, and access to over 20 million* local business listings across the US. By continuing to evolve the mybook experience, we’re giving people a better way to get things done, fast.”

Additionally, when people are in need of inspiration while planning projects or a simple night out, they will now also have direct access to over 200 (and growing) expertly curated featured collections, such asCharming Hotels in Los Angeles, A Day to Fall in Love with San Francisco, and Hotlanta Summer: Ice Cream, developed exclusively by YP’s editorial team. People will be able to discover, follow, and copy these collections to enhance their overall mybook experience.

To celebrate the launch of the updated mybook experience, YP will also host a truck tour in five cities across the US – San Francisco, Los Angeles, Atlanta, Nashville, and Seattle – where people can learn about mybook, download the YP app, and enjoy treats or other surprises from participating local businesses. Find the nearest truck tour stop here and follow our journey across the country at #YPtruck.

People can create their own mybook custom collection today at YP.com/mybook/tour or via the newly updated YP app (v4.3.0) for Android (accessed directly from Google searches on mobile devices) and iOS. YP is ranked among the top 30 properties across desktop, mobile, and mobile apps in the US**.


About YP

YP is a multi-billion dollar business operating the largest local ad platform in the United States that connects consumers to businesses and helps local businesses and communities grow. YP’s flagship consumer brands include the popular YP? app and YP.com, which are used by more than 70 million visitors each month in the U.S* and The Real Yellow Pages® directory. YP solutions include websites, listings management, reputation monitoring, video ads, search engine optimization, search engine marketing, advertising on YP and the YP Local Ad Network, online display and mobile advertising, and advertising in The Real Yellow Pages® directory.  YP services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning 575,000 businesses. For more information on YP, visit us at http://corporate.yp.com. Follow us on Twitter:@YP and @YP4advertisers.


 *YP Internal Data, June 2014

**comScore Media Metrix (Multi-Platform), Top 100 Properties, May 2014



Media Contacts

Kristen Morquecho
(818) 649-8934


Rachel Carr
(212) 981-5253


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