YP is a multi-billion dollar business operating the largest local ad platform in the United States. Formerly AT&T Interactive and AT&T Advertising Solutions, YP launched in May 2012, bringing the two companies together with the mission of helping local businesses and communities grow.
YP's flagship consumer brands include the popular YP℠ app and YP.com, which are used by over 70 million visitors each month in the U.S., and The Real Yellow Pages® directory. For advertisers, YP is the leading local advertising solution to connect with the right consumers online, on mobile or in print. The YP℠ Local Ad Network, along with YP’s other advertising solutions, has the ability to reach 90% of the U.S. Internet population1.
YP products and services are backed by a sales organization of over 4,000 in local markets across the U.S. with advertiser relationships spanning 575,000 businesses.
All data from YP internal sources, unless noted. 1 comScore, Feb 2014. Unduplicated unique visitor reach across YP.com Potential Reach Network plus YP’s SEM advertising partners publisher sites: Google.com, Yahoo.com, Youtube.com, Bing.com, AOL.com.