ypPresence® Plus Empowers Business Owners to Take Control of Information Critical to a Digital Footprint


Core business details for one listing syndicated to more than 60 leading sites

Los Angeles, Calif., June 21, 2017 – Today, YP, the publisher of yellowpages.com, the YP℠ app and The Real Yellow Pages® Directory, is announcing the launch of ypPresence Plus, a digital presence solution that enables business owners to take control of online business information so it can be syndicated across leading directory, search, social and navigation sites.

Business owners need to take control of their online data. Without actively managing it, critical business information, such as a business name, address and phone number, may be listed incorrectly on sites that consumers visit frequently. More importantly, even after fixing data, it is likely to be changed again. On average, business owners will see their information changed, without their consent, every six days on one of these sites. Since consumers use multiple sources in their search for local businesses – everything from websites to search engines to review sites to social media – it is critical that the data is accurate and consistent. According to research by comScore conducted on behalf of YP, YP users reference an average 5.6 sources of information. Consumers also say that they are much less likely to contact businesses that have inaccurate or incomplete information online.

With ypPresence Plus, local business owners can lock in critical business information for one listing so it can be showcased across more than 60 sites, including the ready-to-buy audience on yellowpages.com. This helps build credibility with search engines, signaling a business is open and ensuring core information is accurate when a consumer is ready to buy. In a study of more than 1,400 clients, ypPresence Plus delivered 98 percent accuracy across publishers for core content.

“A strong digital presence begins with a website and continues with a consistent, up-to-date business profile that consumers can access online and on mobile devices,” said Stu MacFarlane, Executive Vice President of Product and Marketing at YP. “It can be time consuming and difficult for business owners to manage their information in all the places it appears. ypPresence Plus gives business owners control over their listings, ensuring that consumers across the web have the information they need to feel confident about contacting the business.”

“ypPresence Plus saves me time so that I can focus on other areas of marketing and growing our business,” said Jan Steinlage, Marketing Director of Saylor Insurance Service. “It gives me peace of mind knowing that our business now has a better online presence, which is something I did not have the time nor expertise for.”

An additional feature of ypPresence Plus is an Ad-free profile on yellowpages.com, which gives clients access to nearly 55 million consumers who are more likely to buy and spend 34 percent more than all searchers, according to comScore research on behalf of YP. ypPresence Plus also includes cover and profile photo designations. For more information, visit biz.yellowpages.com.

About YP

YP is a media company dedicated to connecting local businesses with a ready-to-buy audience.  YP’s flagship consumer brands include the popular YP℠ app, yellowpages.com and The Real Yellow Pages® Directory, which are used by more than 60 million visitors each month in the U.S. (Internal Data, October 2016). YP offers integrated solutions that are designed to help local businesses build their presence and expand their reach through a variety of print and digital products. YP has a team of marketing experts in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: https://www.facebook.com/ypforbusiness and on Twitter: @yp and @ypforbusiness.


Barrie Rosen

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