YP℠ Supports National Small Business Week by Recognizing Local Business Champions


Enhancements to Yellowpages.com and the YP App Create Better Connections Between Businesses and Consumers

Atlanta, GA – YP℠, the publisher of Yellowpages.com and The Real Yellow Pages® Directory, returns as a sponsor of National Small Business Week, a signature event of the U.S. Small Business Administration that celebrates America’s small businesses, the jobs they create and the people who champion their success. For more than 100 years, YP has been connecting consumers with local businesses that meet their needs.

To demonstrate a long-standing commitment to connect ready-to-help businesses with ready-to-buy consumers, YP will host a webinar on Wednesday, May 3, on the five marketing habits for small business success. In addition, YP will have a presence at local SBA events taking place across the country.

“Small businesses are the fabric of the American economy,” said Jared Rowe, Chief Executive Officer at YP. “One of the things we’re passionate about at YP is really understanding the needs small businesses have every single day and then figuring out how YP can meet those needs through our integrated solutions and our audience of more than 60 million transaction-minded consumers.”

This year, YP has invested in creating better ways for local businesses to connect with its audience both online and in print. YP recently launched a new business profile page, which appears on yellowpages.com and in the YP app that includes a featured review, photos, videos and special offers. In addition to helping consumers connect with what they need faster, YP also launched the YP Preferred badge on certain business listings, signifying a business that provides more detail on its business profile page to help consumers make more informed decisions when selecting a service provider. The enhancements have resulted in a six percent drop in cost per lead, on average, for clients in the first quarter of the year compared to the first quarter of last year.

Furthermore, YP has overhauled the look and feel of The Real Yellow Pages® print directories. Design updates include bigger font sizes, color ads and in-book coupons.

“My goal was that our marketing campaign would produce one to three calls a day, and it has been working,” said Thad Condon, co-owner of TLC Plumbing. “YP really helps me get my message out to the community.”

To learn more, visit marketingsolutions.yp.com and follow the conversation using the hashtags #ypsmallbizweek and #SmallBusinessWeek.

About YP

YP is a media company dedicated to connecting local businesses with a ready-to-buy audience. YP’s flagship consumer brands include the popular YP℠ app, yellowpages.com and The Real Yellow Pages® Directory, which are used by more than 60 million visitors each month in the U.S. (Internal Data, October 2016). YP offers integrated solutions that are designed to help local businesses build their presence and expand their reach through a variety of print and digital products. YP has a team of marketing experts in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: https://www.facebook.com/ypforbusiness and on Twitter: @yp @ypforbusiness.



Barrie Rosen



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