YP℠ Shows Support to Small Business Saturday® and Celebrates Local Businesses Across the U.S.


YP℠, a leading local marketing solutions provider, today announced its participation in this year’s Small Business Saturday, taking place on November 28th. Small Business Saturday is a day dedicated to strengthening the community by supporting local small businesses.

As a champion for connecting local businesses with consumers, YP recognizes the importance of supporting small businesses across the country, the jobs they help create, and the culture they instill in local communities. YP works with local businesses to help them get found by establishing a digital presence, promote their business and expand their audience.

“Shopping small sensitizes us to the uniqueness and vibrancy of our local communities.  This campaign fits perfectly with YP’s mission to help local businesses and communities grow,” said Allison Checchi, Chief Marketing Officer of YP.  “We help take one of the many burdens – marketing – off the shoulders of these local business owners so they can leverage YP’s expertise and spend more time running their business.”

Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2014, nearly 3,000 Neighborhood Champions rallied local businesses and created events and activities to drive shopping at small businesses around the country. The day was also championed by elected officials in all 50 states and Washington, D.C., including President Obama.

Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting ShopSmall.com and the official Small Business Saturday Facebook page.

Also celebrate local businesses by following the Make Every Day Local℠ campaign at makeeverydaylocal.com and using the hashtag #MakeEveryDayLocal on Facebook and Twitter.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, September 2015). YP solutions include online presence, local search, display advertising, direct marketing and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com.   Follow us on Facebook: https://www.facebook.com/ypforbusiness and on Twitter: @ypforbusiness.

About Small Business Saturday

November 28th marks the sixth annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created in 2010 in response to small business owners’ most pressing need: more customers.



Barrie Rosen


American Express
Heather Norton

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