YP℠ Hosts Local Summit at 12th Annual Advertising Week in New York City
As part of Advertising Week New York (AWNY), a week-long, annual assembly of leaders in the advertising industry, local search leader YP is hosting marketers, creatives, and influencers together on stage for The Local Summit. Inspired by the successful 2015 digital and social campaign featuring celebrities, YP’s Make Every Day Local℠ panel will feature YouTube Brand Strategist David Sandler and YP SVP of Consumer Marketing Alex Kaminsky to discuss how brands can create compelling content that will engage, inform and entertain audiences.
The Local Summit, presented by YP, will feature a series of additional talks including–
BRIDGING ONLINE & OFFLINE
How are marketers thinking about location? Does hyperlocal work in mobile? Can location be a signal for intent? Insights on monetizing location & local, ensuring data quality, and helping understand the immense opportunity to reshape marketing strategy as consumers now map the physical world with their mobile phones.
Location marketing means more than targeting consumers based on their locales; it’s about delivering meaningful branded experiences, and there is no one-size-fits-all solution. In this session, Waze moderates a panel of brand and agency experts on various approaches to location marketing; revealing what works, what doesn’t, and where the industry is headed next.
Entrenched and upstart media companies are going mano-a-mano for the ears, eyeballs and wallets of over 310 million local consumers, while marketers seek to target and reach their best customers precisely where they live and spend. In today’s fractured media landscape, how can brands and their agencies maximize the effectiveness of their campaigns in local markets? Will lines between traditional and digital media continue to blur? What exactly defines local?
WHERE: Hard Rock (at 1501 Broadway, between 43rd and 44th)
Wednesday, September 30th 9:00AM-12:00PM
YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, January 2015). YP solutions include online presence, local search, display advertising, direct marketing and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter:@YP.
Categorised in: Press Release