YP℠ Furthers Mission to Helping Small Businesses Succeed Online


In recognition of National Small Business Week, YP wants to make sure small businesses are succeeding online by introducing Listing Pro to its Get Online, Get Found suite of bundled business solutions. Listing Pro will provide small businesses with an easy and trusted way to help control their online visibility and monitor their brand reputation across major local search and social sites, including YP, Google, Bing, Yahoo!, Yelp, and Facebook among others.

With the growing number of consumers searching online for local businesses, YP is helping small businesses succeed in a digital world where many are either missing or simply misrepresented online. Missing and inaccurate information potentially costs businesses $10 billion every year1 with 43% of businesses having an incorrect or missing address.2

“Remarkably, missing or bad business listings information are still prevalent online,” said Greg Sterling, senior analyst of Opus Research. “That causes significant lost opportunity and revenue for local business owners, which cumulatively represents billions of dollars annually.” As the leading local ad platform, YP maintains 20 million listings across more than 4,600 business categories.

“YP has a rich heritage of being the trusted source of business listings for more than 100 years, our new listing management solution is a natural evolution for us to provide reliable data to sites across the web,” said David Krantz, CEO of YP. “Listing Pro further enhances YP’s end-to-end suite of marketing products and services and gives local businesses more opportunities than ever to increase their online visibility while growing their business.”

Listing Pro offers local businesses a central dashboard to control their online visibility, by allowing them to claim and update their listings across dozens of sites, monitor and respond to reviews and maintain a pulse on their social activity. With Listing Pro, YP’s Get Online, Get Found solutions evolves to meet the changing needs of local businesses, which now include professional and mobile optimized websites, enhanced business listings, and video profiles. The combination of YP’s Get Online, Get Found solutions with YP’s Local Ad Network and cross-platform advertising solutions provides local businesses with an end-to-end partner for growing their businesses. Learn more at YP’s ad solutions site: http://adsolutions.yp.com/.

YP has also partnered with the Small Business Administration as a co-sponsor of National Small Business Week. On Thursday, May 15, the company will lead a sold out webinar entitled, Practical Marketing – A Five-Step Marketing Program for Small Biz, informing small businesses how to get the most from their marketing time with a 5-step practical marketing plan focused on “doing” and not marketing theory.

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About YP

YP is a multi-billion dollar business operating the largest local ad platform in the United States that connects consumers to businesses and helps local businesses and communities grow. YP’s flagship consumer brands include the popular YP? app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, March 2014). YP solutions include websites, listings management, reputation monitoring, video ads, search engine optimization, search engine marketing, advertising on YP and the YP Local Ad Network, online display and mobile advertising, and advertising in The Real Yellow Pages® directory. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning 575,000 advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter:@YP.

YP Media Contact:
Kristen Morquecho

Paris Tyler

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