YP℠ and GrubHub Join Forces to Bring Online and Mobile Ordering to Hungry YP℠ Users
YP, the go-to local search destination for more than 80 million* people across the U.S., today announced a new deal with GrubHub Inc. (NYSE: GRUB) – the nation’s leading online and mobile food ordering company, to offer online and mobile ordering as part of YP’s consumer experience.
Participating GrubHub restaurant listings will be integrated across YP’s flagship consumer brands, including YP.com and the top-rated YP? app, allowing YP users to view menus and place orders directly on information pages for restaurants. For eligible GrubHub restaurants, this agreement provides increased exposure and awareness on one of the largest local search sites in the U.S.
“We’re excited to work with GrubHub to simplify the food ordering process for YP users,” said Darren Clark, CTO at YP. “People will no longer have to leave YP to place their food orders. Making it easier for people to get things done quickly and efficiently is our vision for local commerce – and this deal gets us one step closer to delivering on that strategy while also furthering our mission to help local communities succeed and grow.”
Users can now search for the perfect takeout restaurant and start placing orders at YP.com or via the YP? app for Android (accessed directly from Google searches on mobile devices) and iOS. YP ranks among the top 30 properties across desktop, mobile, and mobile apps in the U.S. **.
YP is a leading local marketing solutions provider in the US dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP? app and YP.com, which are used by more than 80 million visitors each month in the U.S. (Internal Data, July 2014). YP solutions include websites, listings management, reputation monitoring, video ads, search engine optimization, search engine marketing, advertising on YP and the YP? Local Ad Network, online display and mobile advertising, and advertising in The Real Yellow Pages® directory. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.
About GrubHub Inc.
GrubHub Inc. is the nation’s leading online and mobile food-ordering company dedicated to connecting hungry diners with local takeout restaurants. The GrubHub Inc. portfolio of brands includes GrubHub, Seamless, MenuPages and Allmenus. The Company’s online and mobile ordering platforms allow diners to order directly from more than 30,000 takeout restaurants in more than 700 U.S. cities and London, and every order is supported by the Company’s 24/7 customer service. GrubHub Inc. has offices in Chicago, New York City and London.
*YP Internal Data, Q2 2014, representing monthly visitors.
**comScore Media Metrix Multi-Platform (U.S.), Top 2000 Web Domains Report, July 2014
Categorised in: Press Release