Publishers
The YP(SM) Local Ad Network
The YP℠ Local Ad Network
A Single Source for Local Ads
The YP℠ Local Ad Network provides mobile and online publishers access to one of the most comprehensive sources of local ads, from over 500,000 advertisers1. A sales force of thousands2 —one of the industry's largest— ensures that the Local Ad Network provides locally relevant ads from advertisers across 4,600 business categories. The YP℠ Local Ad Network's cross-platform distribution network spans across online, mobile and IPTV channels.
Local Mobile Ad Network and In-App Local Ads
With over 1 billion local mobile ads served monthly, it's now easier than ever for mobile publishers to tap into the YP℠ Local Ad Network to increase revenue.
In-app local ads are easy to integrate and enable publishers to serve locally targeted mobile display ads based on a user's location. Early results yielded eCPMs three times higher than those of comparable ad network sources.3
More Than 300 Publishers, Including:
YP℠ properties, AOL, Yahoo!, CityGrid Media, Pinger, Pandora, IMDb, AccuWeather, Handmark, Layar, Where, Telenav, WhitePages and more...
1 Ads from Internet advertisers accessible via YP, formerly AT&T Advertising Solutions and 3rd party relationships, as of May 2012
2 YP℠ products are supported by a sales force from YP, formerly AT&T Advertising Solutions, and other resellers
3 As reported by Pinger on its Textfree with Voice app Pinger Case Study