News

YP Introduces Next Generation of YP.com

Atlanta | November 18, 2013

YP, North America’s largest local search, media and advertising company, today announced the re-launch of the Company’s flagship web property, YP.com, which has been fully redesigned to better connect consumers with the local businesses that can help them get things done. The fully revamped site incorporates a more user-centric design to enhance the consumer experience and introduces YP's My Book, an innovative new feature that goes beyond traditional local search capabilities. My Book enables the site’s 40 million monthly visitors to curate and manage their personal collection of local merchants, helping them connect, reconnect and refer their go-to businesses.

The redesigned site’s improved navigation and cleaner, more functional format creates a more user-friendly experience for consumers to connect to YP’s best-in-class local content. Advertisers will also benefit from an anticipated increase in usage, engagement and leads across both web and mobile users. YP.com is consistently ranked among comScore’s 35 most visited web properties in the U.S. and the property is ranked the #31 most visited mobile web domain among Android device users and #25 among iPhone users in the U.S.

“As the leader in local search and advertising, our new website reflects our proven commitment to meeting the evolving needs of our users and advertisers,” said David Krantz, CEO of YP. “The robust set of new features now offered in our online and mobile properties offer users more ways to discover, share and connect with local businesses that can help them get things done. Product developments, resulting in new features like My Book, are the cornerstones of our success and have positioned us as the go-to partner for both consumers and advertisers. We will continue to build on these offerings and our leading market position by investing in proprietary technologies that deliver high-quality search experiences and ultimately create meaningful connections between merchants and consumers.”

The YP.com homepage now greets users based on the time of day, allows users to quickly conduct a search and easily access new, more personalized features including:

  • My Book — Save and share personal collections of favorite businesses.
  • You Might Like — Quickly browse nearby restaurants that are similar to recent searches.
  • Coupons Nearby — Discover and cash in on thousands of deals offered by local merchants.
  • Popular Articles & Interviews — Get inspiration for a project from celebrity experts in home improvement, food and more.

Beyond the homepage, the next generation of YP.com includes significant updates to the presentation of search results and business information. The site, including the customizable My Book, will continue to evolve into 2014. Users have embraced the new feature since it debuted in the YP app in September, with merchants in food, shopping and services categories being the most popular additions to personal My Books.

Consumers can use and register a personal profile on YP.com for free. Visit www.yp.com to get started.

About YP

YP is North America's largest local search, media and advertising company. It is a leader in mobile advertising, generating more than $350 million in annual advertising revenue attributable to mobile. YP's flagship consumer brands include the YP??? app, rated among the top 20 apps in the free Travel category in iTunes and among the top 10 apps in the free Travel & Local category in Google Play; YP.com, one of the 35 most visited web domains in the U.S.; and The Real Yellow Pages® directory.

The YP Local Ad Network, along with other YP distribution channels, provides advertisers with an opportunity to reach nearly 95% of monthly Internet users across more than 300 affiliated online and mobile publishers. Through customized campaigns designed by expert advisors, YP provides local businesses with one of the most cost effective sources for consumer leads.

YP products and services are backed by thousands of media consultants and customer service professionals in local markets across the US with relationships spanning over 600,000 businesses. An affiliate of Cerberus Capital Management, L.P., one of the world's leading private investment firms, acquired a controlling interest in YP from AT&T in 2012.

Keep tabs on YP updates on Facebook or by following @YP on Twitter.

1. YP Internal Data, monthly unique visitors to YP.com, October 2013