Insights

Research and Reports

Local Search Index
    Summer 2013

    The YP Local Search Index provides insight into search behavior at the local level. This Index highlights the top 25 search cities on the YP Local Ad Network and shows the top growth trends as well as the top 50 searches made over a one year period.

» Download The Local Search Index

Local Insights Reports
    Q2 2013

    The YP Local Insights Digital Report, Q2 2013, uncovers local search and advertising trends based on over 600 million searches performed in Q1 across the YP Local Ad Network. This report also takes an in-depth look at the contractors and construction vertical, one of the most significant segments of the Network.

    Highlights include:

    • A look at summer search trends
    • Popular local name searches in top markets
    • Acceleration of mobile local search
    • Top advertiser categories by revenue

    » Download The Local Insights Digital Report, Q2 2013

    Q1 2013

    The YP Local Insights Digital Report, Q1 2013, uncovers local search and advertising trends based on over 561 million searches performed in Q4 across the YP Local Ad Network. This report also takes an in-depth look at the automotive vertical, one of the fastest growing and most popular segments of the Network.

    Highlights include:

    • Fastest growing mobile and online search categories
    • Top 50 search cities of the past year
    • Impact of fall and winter events on local search
    • In-depth look into automotive vertical
    • Top advertiser categories by revenue

    » Download The Local Insights Digital Report, Q1 2013

    Q4 2012

    The YP Local Insights Digital Report, Q4 2012, provides an analysis of a full year of local search and advertising to uncover the most important trends of 2012 in the local advertising ecosystem. The report is based on over 2.2 billion searches across the entire YP Local Ad Network.

    Highlights include:

    • Top search categories and search terms of 2012
    • Mobile local search behaviors and trends
    • In-depth look into the effect of seasonality on business categories
    • Clicks-per-call ratios by category on the Network
    • Local advertiser trends including which categories spent and grew the most in 2012

    » Download The Local Insights Digital Report, Q4 2012

    Q3 2012

    As the largest local search, media, and advertising company in North America, YP is in a position to provide valuable insights into trends shaping the local ecosystem. The YP Local Insights Digital Report, Q3 2012, analyzes hundreds of millions of searches and billions of impressions across the entire YP Local Ad Network and spotlights data from geo-targeted mobile ads on the YP Local Mobile Display Network.

    Highlights include:

    • Top local category and vertical searches
    • Mobile and online growth categories and trends
    • East Coast vs. West Coast search trends
    • Geo-targeted advertising trends from the YP Local Mobile Display Network
    • Local advertiser trends including which categories are spending and growing the most

    » Download The Local Insights Digital Report, Q3 2012

    Q2 2012

    The YP Local Insights Digital Report, Q2 2012, takes a look at online and mobile data from the YP Local Ad Network to answer important questions about local search including: How do consumers search, what are they searching for, and where are they searching from. This edition of the Local Insights Digital Report is based on data from over 563 million searches and 11 billion impressions across the YP Local Ad Network's 300+ online, mobile, IPTV and directory assistance publishers.

    Highlights include:

    • Analysis of category search trends across the YP Local Ad Network
    • Breakdown of searches on YPmobile® products by operating system
    • Spotlight on the YP app features
    • Evaluation of the top local advertiser categories
    • Per capita search trends for key U.S. cities

    » Download The Local Insights Digital Report, Q2 2012

    Q1 2012

    The Local Insights Report, Q1 2012, takes a look at quarterly and annual trends in local search and advertising. This edition of the Local Insights Report is based on data from over 528 million searches and 10 billion impressions across the YP Local Ad Network.

    Highlights include:

    • Percentage of mobile searches on the YP Local Ad Network
    • Growth in national local advertisers across the YP Local Ad Network
    • Evaluation of the top local advertiser categories
    • Search trends for key U.S. cities

    » Download The Local Insights Report, Q1 2012

    Q4 2011

    The Local Insights Report, Q4 2011, focuses on issues affecting the rapidly evolving local advertising ecosystem. We've uncovered trends based on data from over 190 million searches performed in September 2011 across the YP Local Ad Network's online, mobile and IPTV platforms.

    Highlights include:

    • Overview of the YP Local Ad Network and its 2+ billion annual searches
    • Top search categories on the YP Local Ad Network
    • The growth of mobile search penetration on the network
    • What ad categories consumers are clicking on

    » Download The Local Insights Report, Q4 2011

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