YP is North America's largest local search, media and advertising company. Formerly AT&T Interactive and AT&T Advertising Solutions, YP launched in May 2012, bringing the two companies together with the mission of helping local businesses and communities grow. Millions of searches occur daily using YP℠ products to find, compare and select local merchants. The company's flagship consumer brands include the YP.com℠ site, a top 40 U.S. Web domain1, the highly rated YP℠ app and the YP Real Yellow Pages℠ directory, the largest Yellow Pages directory in the world by revenue.
The company's wide range of print and digital advertising products are designed to address the evolving local search needs of consumers and help advertisers grow their business. The YP℠ Local Ad Network provides advertisers with an opportunity to tap into more than 60 million monthly unique visitors2 across 300 affiliated online and mobile publishers. Through customized campaigns designed by expert advisors, YP provides local businesses with one of the most cost effective sources for consumer leads.
YP℠ products are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning over 600,000 businesses.3
1YELLOWPAGES.COM, comScore Media Metrix Top 2000 Web Domains Report, Jan 2013
2 comScore Media Metrix, AT&T Interactive Network (Online Search), Jan 2013
3 YP℠ products are supported by a sales force from YP, formerly AT&T Advertising Solutions, and other resellers