About

Company Overview

YP is a multi-billion dollar business operating the largest local ad platform in the United States. Formerly AT&T Interactive and AT&T Advertising Solutions, YP launched in May 2012, bringing the two companies together with the mission of helping local businesses and communities grow.

YP's flagship consumer brands include the popular YP app and YP.com, which are used by over 70 million visitors each month in the U.S., and The Real Yellow Pages® directory. For advertisers, YP is the leading local advertising solution to connect with the right consumers online, on mobile or in print. The YP Local Ad Network, along with YP’s other advertising solutions, has the ability to reach 90% of the U.S. Internet population1.

YP products and services are backed by a sales organization of over 4,000 in local markets across the U.S. with advertiser relationships spanning 575,000 businesses.

All data from YP internal sources, unless noted.
1 comScore, Feb 2014. Unduplicated unique visitor reach across YP.com Potential Reach Network plus YP’s SEM advertising partners publisher sites: Google.com, Yahoo.com, Youtube.com, Bing.com, AOL.com.