YP℠ Teams with Groupon to Deliver Deals from Local Businesses to Searches


Los Angeles – June 2, 2016 – YPSM, the go-to local search destination for nearly 60 million* people across the U.S., today announced an agreement with Groupon (NASDAQ: GRPN) to provide access to many of the discovery destination’s more than 450,000 active deals in North America within the YP search experience. Available on yp.com and the YP℠ mobile app later this year, the addition of Groupon’s marketplace of deals on YP follows a series of enhancements to the YP consumer properties, including integrations with leading providers such as the Better Business Bureau (BBB), Uber, and Fandango, among others. Each new addition has made it easier for consumers to compare, choose, visit and transact with local businesses and services through the YP search experience.

“Millions of people have come to depend on YP to help them schedule and transact directly with local businesses to get things done, so working with a leader like Groupon to integrate their offers was a natural fit for YP,” said Stu MacFarlane, Executive Vice President, Consumer Platforms at YP. “Additionally, Groupon deals have the potential to encourage YP users to try out a business they might not have otherwise, allowing them to discover new favorites.”

As the #2 local search destination in the U.S.**, YP has become the go-to resource for the individuals who are responsible for the major financial decisions of the household, including the selection of anyone providing services, such as doctors, plumbers, electricians, and gardeners.

“Users turn to YP to find that great local business they’re looking for, but soon they’ll also be able to score a great deal,” continued MacFarlane.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and yp.com, which are used by nearly 60 million visitors each month in the U.S. (Internal Data, April 2016). YP solutions include online presence, local search, display advertising, direct marketing and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.

*YP Internal Data, April 2016, representing monthly visitors.

**comScore Media Metrix Multi-Platform (U.S.), Regional/Local Category Report, November 2015

Press Contact:

Stephan West

Tags: , ,

Categorised in: