YP℠ Teams with Verve to Deliver Mobile-Display Offering for National Brands and Agencies
Enhanced Mobile Targeting Layers 1st Party Local Search Data with Unique Audience Segments to Connect Businesses with Ready-to-Buy Customers
Atlanta, GA, June 14, 2017, – YP, The Real Yellow Pages® is teaming up with VerveTM, a location-powered mobile marketing platform, to power its Enhanced Mobile Targeting offering. According to eMarketer, consumers spend over 3 hours on mobile devices daily, researching products and services, among other things. YP’s monthly digital audience is made up of 55 million ready-to-buy consumers, and more than half are mobile (as consumers spend more time on their smartphones).
Under the agreement, YP will offer a mobile-display product for national brands that leverages YP’s 1st party search intent data and layers it with Verve’s proprietary audience segments. This combination provides unique access to YP’s users who are more likely to make a purchase after searching. According to comScore, 74 percent of YP users make a purchase compared to 68 percent of all searchers.
“With millions of users, YP is committed to connecting local businesses with consumers wherever they are, on whatever device or medium they’re using,” said Jared Rowe, Chief Executive Officer at YP. “We rely on industry leading partners like Verve to help us expand our reach beyond our owned and operated channels. This agreement allows us to focus on our large consumer audience while delivering even more value to our clients.”
“Mobile marketing is far more than a banner displayed on a phone,” said Tom Kenney, President and Chief Executive Officer at Verve. “It is a powerful opportunity for brands and publishers to deliver extremely relevant and localized messages in contextual moments that resonate with consumers. We look forward to combining the Verve location-powered insights and targeting model with YP’s exceptionally large user base to deliver superior consumer experiences and tangible business results for advertisers.”
For more information, visit biz.yellowpages.com.
YP is a media company dedicated to connecting local businesses with a ready-to-buy audience. YP’s flagship consumer brands include the popular YP℠ app, yellowpages.com and The Real Yellow Pages® Directory, which are used by more than 60 million visitors each month in the U.S. (Internal Data, October 2016). YP offers integrated solutions that are designed to help local businesses build their presence and expand their reach through a variety of print and digital products. YP has a team of marketing experts in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: https://www.facebook.com/ypforbusiness and on Twitter: @yp @ypforbusiness.
VerveTM is a location-powered mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes. The company’s proprietary location intelligence, patented technology, premium mobile inventory, and analytics capabilities empower marketers to identify, reach and engage consumers with compelling mobile advertising experiences. Headquartered in New York City, Verve has offices in San Diego, Washington, D.C., Chicago, San Francisco, Los Angeles, Denver, Detroit, London, and Eastern Europe. For more information, visit http://www.verve.com/about-us/. Follow us on Facebook: https://facebook.com/vervemobile, LinkedIn: https://www.linkedin.com/company/vervemobile, and on Twitter: https://twitter.com/vervemobile.
 Custom research conducted by comScore for YP, April 2017
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