YP℠ Supports National Small Business Week with Expert Advice on Breaking Through Digital Marketing Challenges


Series of Announcements Underscore Commitment to Sharing Expertise, Helping Local Businesses Grow

Atlanta, GA (April 28, 2015) – For the third year in a row, YP℠, a leading local marketing solutions provider, is sponsoring National Small Business Week (May 1-7) to recognize the entrepreneurial spirit of America, the men and women behind it, the businesses they fuel, the jobs they create and the innovation they inspire.

The move is further demonstration of YP’s commitment to helping local businesses and communities grow. This week, YP kicked off the Local Breakthrough Summit, a nationwide tour to provide small business owners with insights, trends and tips to power their business. In addition, YP has teamed up with the Better Business Bureau (BBB) to integrate information on BBB accreditation and ratings within YP business listings across web and mobile, bringing additional assurance to consumers seeking trustworthy businesses and professionals.

“Connecting local businesses with consumers is about more than commerce. It’s about empowering local communities and the people in them with knowledge, insights and tools to break through challenges,” said David Krantz, Chief Executive Officer at YP. “At YP, we’re committed to ensuring that all local businesses, and the consumers who seek them, have the information they need to navigate today’s digital marketplace.”

To continue providing education on the local marketing landscape, YP will host a webinar on Tuesday May 3rd, offering small business owners tactical advice to help them grow and stand out from the competition. Small business experts Gene Marks and Ramon Ray will discuss how to leverage cloud, mobile and social technologies.

Register here for the webinar, “Cloud, Mobile and Social: Great Apps and Services that Will Grow Your Business in 2016” and follow the conversation using the hashtags #ypsmallbizweek and #dreamsmallbiz.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by nearly 70 million visitors each month in the U.S. (Internal Data, August 2015). YP solutions include online presence, local search, display advertising, direct marketing and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: https://www.facebook.com/ypforbusiness and on Twitter: @ypforbusiness.



Barrie Rosen



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