YP℠ Local Breakthrough Summit Shares Expertise on Digital Technology with Local Business Owners


Nationwide Tour Kicks off in Miami, Features Small Business Experts and Top Tech Brands

YP, a leading local marketing solutions provider, is empowering business owners with expert advice that they need to help break through marketing challenges and bridge the digital divide.

Consumers today are using multiple sources to find information about local businesses, searching across various websites and apps, often using more than one device. At the same time, business owners are struggling to know how to reach those consumers and how to gauge success.

“From advances in technology and digital marketing to healthcare requirements to minimum wage changes, big issues will shape the future of small business,” said Gene Marks, small business columnist and owner of The Marks Group. “It’s important for business owners not only to understand what it all means, but also how to take advantage of the developments.”

YP is embarking on a nationwide tour to provide small business owners with insights, tips and trends to power their businesses. YP’s Local Breakthrough Summit kicks off in Miami on April 26th and will make stops in eight cities. It will feature leading players in search, mobile and social marketing, including Google, Yahoo, Bing and Verve, as well as small business experts Gene Marks and Ramon Ray. YP’s Local Breakthrough Summit will also highlight small business owners sharing their stories.

“One of the challenges we faced was how to build awareness. We were using search engines and different marketing tools, but it seemed to be slow in building what we needed to make our company successful,” said Corey Stevenson, Chief Executive Officer of Nationwide Monument. “When YP came in to help us, they actually gave us the ability to reach more customers, in a wider range of areas, than we were able to before.”

“When I was growing up, my dad owned a small business. I saw firsthand all the work it involved – running the business, marketing it and keeping track of the books – and this was thirty years ago, before the digital age,” said Allison Checchi, Chief Marketing Officer at YP. “We’re pleased to be partnering with local businesses to help them think big, power up their potential and look beyond the immediate challenges.”

For more information on YP’s Local Breakthrough Summit, click here. And follow the conversation on Twitter, using the hashtag #ypbreakthrough and #unleashlocal.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by nearly 70 million visitors each month in the U.S. (Internal Data, August 2015). YP solutions include online presence, local search, display advertising, direct marketing and print directory advertising.  YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: https://www.facebook.com/ypforbusiness and on Twitter: @ypforbusiness.




Barrie Rosen



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