YP℠ Launches ypSearch Marketplace℠


YP, a leading local marketing solutions provider, today announced at SMX West the launch of ypSearch Marketplace℠, a keyword-bidded local search marketplace which enables national brands to reach YP’s audience of 80 million monthly users*, increase their exposure in the local markets where they do business and deliver results.

Consumer search habits are rapidly evolving along with the advancement of technology. The search for local businesses and information is more fragmented than ever, now spanning multiple devices and a variety of digital channels. Furthermore, this change is moving at record-setting speeds.

Marketers for national brands are looking for ways to expand their reach, increase their exposure in the local market(s) and drive lookups and ecommerce revenue.

“The Home Depot’s partnership with YP enhances our local search advertising results,” said Umut Dincer, Director of Online Marketing at The Home Depot. “YP also provides The Home Depot with great reach that drives further online-to-store traffic and sales with simple campaign implementation. Within the world of interconnected retail, YP is a valuable partner.”

With the launch of ypSearch Marketplace℠, YP addresses current market challenges with a differentiated approach.

  • Delivering A Valuable Audience: ypSearch Marketplace gives brands the ability to reach YP’s high-purchase intent audience using bidded keyword and geo-targeting capabilities, across desktop, mobile web and app.
  • Driving Superior Results: ypSearch Marketplace is designed to deliver marketers’ messages in a local search environment that will drive effective clicks, calls and conversions.
  • Enabling Easy Integration: ypSearch Marketplace is designed to be an industry standard platform that allows advertisers to execute search campaigns in the same manner that they do today with other major search engines.

“YP’s marketplace is special because it allows national brand marketers to reach local consumers at a time when they are ready to buy,” said Darren Clark, CTO at YP.  “Also, our marketplace uses best-in-class technology, which enables us to run a real-time auction for each local search query and present optimized offers to each client. We have a talented team committed to developing and managing a quality experience for our customers, and we’re really proud of the fact that ypSearch Marketplace was built entirely in-house”

ypSearch Marketplace℠ offers unique access to YP’s high purchase intent audience across web and mobile.  According to a recent comScore study commissioned by YP, 77% of people who initiated a search on YP contacted a merchant after their search and 66% made a purchase of goods or services from a merchant after their search.**

For more information, visit the YP booth at the Expo Hall at SMX West or go to national.yp.com/ypsm.

*Internal Data, September 2014
**comScore “YP Value Proposition Study Report,” October 2014, commissioned by YP

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by 80 million visitors each month in the U.S. (Internal Data, September 2014).  YP solutions include online presence, local search, display advertising and direct marketing.  YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers.  For more information on YP, visit us at http://corporate.yp.com.   Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.



Barrie Rosen


Alison Crisci

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