YP℠ Introduces ypSearch℠, A Better Way to Turn Local Searches into Quality Leads for Small Businesses


YP℠, a leading local marketing solutions provider, is enhancing its search portfolio with ypSearch℠.  This new product is a cost-effective solution that gives small business owners an easy way to have their search ads delivered on YP – which has an audience of 80 million monthly visitors* across web and mobile – in addition to major search engines, including Google, Bing, and Yahoo.

Powered by a team of experts and an industry-leading, automated, optimization engine, ypSearch is designed to deliver quality leads.  Business owners gain access to a dedicated team of consultants that provide hands-on support throughout a campaign, including tracking and monitoring performance.  On the backend, a new optimization engine unleashes the power of ypSearch.  In addition to automating many of the complex tasks required to build and manage a campaign across multiple search sites at once, the engine takes in performance data across those search sites to manage budgets on a daily basis.

“It is no secret that YP has a massive sales force, which will drive this solution to market, but not many know we have an equally impressive tech team. We have people here at YP who built the original search engine marketing technologies that helped establish the SEM industry,” said Darren Clark, Chief Technology Officer at YP.   “We’re thrilled with ypSearch.  Businesses now have a new way to turn local searches into leads for their business by reaching the valuable YP audience.”

Featuring YP’s own inventory is an added feature in this solution.  According to a recent comScore study commissioned by YP, people who initiated a search on YP bought more often than other internet searchers and were more influenced by advertising, with 66% having made a purchase after their search and six out of ten (61%) having searched for a business after seeing it featured in an ad.**  Furthermore, in 2014 YP was ranked as a top 30 U.S. digital property.***

ypSearch is further enhanced by the company’s deep relationships with Google, Bing and Yahoo.  YP was the first reseller partner for Google back in 2004, and currently is one of the largest Google AdWords Premier SMB Partners (PSPs) today.  YP recently earned Google’s PSP award for the partner with the highest growth. YP is also a Yahoo Bing Network Strategic Ambassador.

ypSearch is rolling out to markets across the U.S.  To learn more, visit adsolutions.yp.com. Advertisers can access ypSearch leads on the go with the YP for Merchants℠ app available for Android and iOS. To get more in-depth performance reports, advertisers can use YP’s online customer portal.


* Internal Data, September 2014
** comScore “YP Value Proposition Study Report,” October 2014, commissioned by YP
*** comScore Media Metrix Multi-Platform (U.S.), Top 2000 Web Domains Report, Average for June-Sept 2014 (across desktop, mobile, and mobile apps)


About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 80 million visitors each month in the U.S. (Internal Data, September 2014).  YP solutions include online presence, local search, display advertising and direct marketing.  YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers.  For more information on YP, visit us at http://corporate.yp.com.   Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.


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