YP℠ Introduces New Way for SMBs to Build Brand Awareness with Relevant Digital Audiences


YP℠, a leading local marketing solutions provider, is launching ypDisplay℠, a new suite of display advertising solutions to help local businesses build awareness of their brand and reach potential customers even when they aren’t searching for a business. ypDisplay℠ offers cutting-edge technology to target relevant consumers across the web on the devices they use most often.

According to KPCB and Mary Meeker’s 2015 Internet Trends Study, since 2010, the average U.S. adult has added about two and half hours of time spent with digital media to their day– an average increase of about 30 minutes each year. Mobile usage is fueling this growth, while time spent on computers has remained steady.

Recognizing this trend, YP has built ypDisplay℠ to enable local business owners to expand their reach with image ads targeted to audiences on computers and mobile devices, helping to keep the business top of mind among consumers who have shown an interest in a product or service.

“The proliferation of mobile apps and websites has changed how effectively local businesses can reach consumers,” said Darren Clark, Chief Technology Officer at YP. “Local businesses have long relied on broad awareness-building tactics, and we are now giving them the ability to zero in on digital audiences that are right for their business.

ypDisplay℠ Mobile and ypDisplay℠ Online are the core offerings in this new portfolio, with each offering unique targeting capabilities. ypDisplay℠ Mobile uses mobile location data on smart phones and tablets to identify patterns and interests, enabling local businesses to focus their advertising on consumers in specific segments, content categories and geographies. For example, a local auto dealer can target car buyers who have visited competitive dealers.

ypDisplay℠ Online, which is available on desktops and laptops, uses anonymized, proprietary data to develop Local Audience Segments based on geographic, behavioral and demographic profiles. For example, that same local auto dealer can target consumers who are researching the safest SUVs. To learn more, visit marketingsolutions.yp.com.

YP follows industry-standard privacy practices in its use of targeted advertising by taking responsible measures to secure any personal information of YP users collected through its sites, while still providing them with products, services and communications relevant to their interests. Consumers are able to manage the use of their information by opting-out of retargeted YP advertising. YP’s privacy policy and practices are TRUSTe certified.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, May 2015). YP solutions include online presence, local search, display advertising and direct marketing. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: https://www.facebook.com/ypforbusiness and on Twitter: @ypforbusiness.


Barrie Rosen, 646-679-3669

Alison Crisci, 312-340-6997

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