YP℠ Integrates with Uber to Drive Local Consumers In-Store
YP, the go-to local search destination for more than 70 million* people across the U.S., today announced a new integration with Uber – the nation’s leading on-demand ride-hailing service, to shorten the time between searching for a local business and getting there to make a purchase. YP will represent Uber’s first API integration with a local search site.
Consumers searching within the YP℠ app for local businesses such as a hardware store or a movie theatre in the Uber service area will now be able to request an Uber car directly from the YP business listing page, ultimately taking them from research to “on my way” within minutes. This integration signals an opportunity for local merchants listed on YP, one of the largest local search sites in the U.S., to potentially garner more in-store traffic to their locations.
“We’re thrilled to work with Uber to offer consumers an easy and convenient solution for commuting to their local businesses,” said Darren Clark, CTO at YP. “YP wants to ensure people are able to complete their local commerce tasks with ease. Through API integrations, we are transcending the limitations of a single app by providing an enhanced experience to our users that allows them do more all within the YP platform.”
As consumers continue to have access to an abundance of apps, YP has created a broader, more immersive and seamless experience for users while also supporting the continued growth and success of local businesses. Uber is the latest in a series of recent YP integrations including Fandango, GrubHub and Goodzer, all with the same goal of helping people do more – quicker, easier and simpler. From purchasing movie tickets or food to reserving a car, YP is successfully getting consumers from search to purchase faster than ever before.
YP is a leading local marketing solutions provider in the US dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, January 2015). YP solutions include online presence, local search, display advertising and direct marketing. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers. For
more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.
*YP Internal Data, January 2015, representing monthly visitors.
Categorised in: Press Release