YP℠ Expands Digital Advertising Portfolio for Brands with Offering to Expand Online Campaign Reach

Apr
27
2015

YP, a leading local marketing solutions provider, is announcing the launch of YP Audience Extension, a new solution that allows national and brand advertisers to identify potential customers, expand the reach of their online display campaigns and drive results.

Media fragmentation has made it challenging for advertisers to connect with consumers who may be interested in their brand, product or service in the crowded online marketplace.  YP has more than 2.3 billion searches each year across its properties.*  YP Audience Extension uses anonymized, first party search data to identify potential customers and then extend the reach of a campaign to similar audiences on other sites.

“YP helps national brands amplify their message and connect with local consumers across the internet with a full suite of advertising solutions that span search, mobile and display,” said Luke Edson, SVP of National Markets at YP.  “Our recent announcements around YP Cross Device Retargeting, ypSearch Marketplace℠ and now YP Audience Extension uniquely position us to deliver high-impact local campaigns across all the platforms that consumers use to engage with brands.”

YP Audience Extension goes beyond YP’s high-purchase intent audience** to help deliver results at scale, ultimately reaching across 99% of the internet via Rocket Fuel’s Audience Accelerator™***

“YP has a vast and valuable audience, as well as a proven track record of creating campaigns that deliver,” said Paul Wenz, General Manager of Rocket Fuel’s Audience Accelerator business unit.  “Audience Accelerator™ helps their products reach additional audiences and increase conversions by continually evaluating the effectiveness of a campaign in real time.”

YP follows industry-standard privacy practices in its use of targeted advertising by taking responsible measures to secure any information collected through its sites about YP consumers, while still providing them with products, services and communications relevant to their interests. YP’s privacy policy and practices are TRUSTe certified, and YP consumers are able to manage the use of their information by opting-out of retargeted advertising.

For more information, visit national.yp.com.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, January 2015).  YP solutions include online presence, local search, display advertising and direct marketing.  YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers.  For more information on YP, visit us at http://corporate.yp.com.   Follow us on Facebook: http://www.facebook.com/YP and on Twitter:@YP.

*YP Internal data, January 2015
**comScore “YP Value Proposition Study Report,” October 2014, commissioned by YP
*** Rocket Fuel Data Warehouse Date Range: September 2014

 

Contact:

YP
Barrie Rosen
646-670-3669
brosen@yp.com

 

DKC
Alison Crisci
312-340-6997
alison_crisci@dkcnews.com

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