YP℠ Empowers Hundreds of Business Owners with Digital Marketing Insights to Fuel Growth


YP Local Breakthrough Summit Brings Together Experts from Bing, Google, Verve, Yahoo and Local Business Owners

Los Angeles, CA – June 1, 2016YP℠, a leading local marketing solutions provider, is announcing the June lineup for the Local Breakthrough Summit, a series of nationwide events to empower local business owners with the knowledge and tools that they need to grow their business.

This month, the Local Breakthrough Summit heads to the Heartland, with stops in Detroit on June 15 and Dallas on June 29. YP will bring together leaders in digital marketing, including Bing, Google, Verve and Yahoo while also giving small business owners the opportunity to share best practices and gain insights about their local communities.

“I find business similar to nature in the sense that it’s like survival of the fittest. In business, the most adaptable is the most successful. And to keep us adaptable, we need the newest technology. YP’s been helping us with that,” said Dave Hauser, Jr., owner of Morningstar Doors and Windows.

With previous stops in four cities, the YP Local Breakthrough Summit has armed hundreds of local business owners with information to drive their business toward success.

“We’ve heard from local business owners time and again that they want to grow, but they aren’t sure about the best way to do it. On top of that, they want to make sure that whatever they do, they’re able to understand what’s working and why,” said Allison Checchi, Chief Marketing Officer at YP. “Attendees of the YP Local Breakthrough Summit have told us these events have armed them with those insights – that they’ve learned what it takes to succeed in today’s digital marketplace and beyond.”

For more information on YP’s Local Breakthrough Summit, click here. And follow the conversation on Twitter, using the hashtag #ypbreakthrough.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and yp.com, which are used by nearly 60 million visitors each month in the U.S. (Internal Data, April 2016). YP solutions include online presence, local search, display advertising, direct marketing and print directory advertising. YP solutions and services are backed by thousands of marketingconsultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: https://www.facebook.com/ypforbusiness and on Twitter: @ypforbusiness.



Barrie Rosen



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