YP℠ Drives Local Business Owners to Break Through Challenges with Digital Marketing Insights, Tools


Local Breakthrough Summit Brings Together Experts from Bing, Google, Verve, Yahoo and Local Business Owners in Final Leg

Los Angeles, CA – YP℠, a leading local marketing solutions provider, is announcing the final leg of the Local Breakthrough Summit, a series of nationwide events to empower local business owners with the insights and tools they need to grow their business.

“I was a business major, and there was no way I would take on marketing in today’s world,” said Michelle Gutek, owner of David Pressley Cosmetology School.

The Local Breakthrough Summit heads to Los Angeles on July 13 and will conclude in San Jose on July 27. YP will bring together leaders in digital marketing, including Bing, Google, Verve and Yahoo while also giving small business owners the opportunity to network with each other and gain insights about their local communities.

The nationwide tour kicked off in April and has armed hundreds of local business owners with information to power their business to success. Across the country, attendees have expressed common barriers to growth: keeping up with technology, getting leads, attracting and engaging customers, keeping up with the competition.

“We developed the Local Breakthrough Summit as a way for local business owners to connect, share stories and learn from each other while also hearing from the experts,” said Allison Checchi, Chief Marketing Officer at YP. “We’re excited by the feedback from the events and are always looking for ways to share our digital marketing expertise to help local businesses and communities grow.”

For more information on YP’s Local Breakthrough Summit, click here. And follow the conversation on Twitter, using the hashtag #ypbreakthrough.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and yp.com, which are used by nearly 60 million visitors each month in the U.S. (Internal Data, April 2016). YP solutions include online presence, local search, display advertising, direct marketing and print directory advertising. YP solutions and services are backed by thousands of marketing consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: https://www.facebook.com/ypforbusiness and on Twitter: @ypforbusiness.



Barrie Rosen




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