YP℠ Drives Digital Marketing Discussion with Local Businesses to Fuel Growth


YP Local Breakthrough Summit Brings Together Experts from Bing, Google, Verve, Yahoo and Local Business Owners

Atlanta, GA – May 4, 2016YP℠, a leading local marketing solutions provider, is announcing the May lineup for the Local Breakthrough Summit, a series of nationwide events to empower local business owners with the knowledge and tools that they need to grow their business.

After a successful launch last month in Miami, the Local Breakthrough Summit heads up the East Coast, with stops in Atlanta on May 10, Boston on May 17 and New York on May 19. YP will bring together leaders in digital marketing, including Bing, Google, Verve and Yahoo while also giving small business owners the opportunity to share best practices and gain insights about their local communities.

“We’re always looking to grow. We’re always looking to expand our customers.  That’s the only way we can go from a second generation to a third generation, or even possibly, one day, to a fourth generation business,” said Lynn Angelone, owner and manager of Angelone’s Florist. “Our overall growth with YP has been over 400 percent.”

“The challenge of driving quality leads, figuring out new ways to increase awareness about products and services and reaching the right consumers at the right time in their journey is constantly top of mind for business owners today,” said Allison Checchi, Chief Marketing Officer at YP. “But they struggle with how to go about doing it.  We’ve created the Local Breakthrough Summit as a way for small business owners to hear from the experts and network with their peers.

For more information on YP’s Local Breakthrough Summit, click here. And follow the conversation on Twitter, using the hashtag #ypbreakthrough.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by nearly 70 million visitors each month in the U.S. (Internal Data, August 2015).  YP solutions include online presence, local search, display advertising, direct marketing and print directory advertising.  YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers.  For more information on YP, visit us at http://corporate.yp.com.   Follow us on Facebook: https://www.facebook.com/ypforbusiness and on Twitter: @ypforbusiness.



Barrie Rosen



Tags: , , ,

Categorised in: