YP℠ CTO Darren Clark to Discuss Smart Data at Internet Week


YP, a leading local marketing solutions provider, announces that Darren Clark, Chief Technology Officer at YP, will discuss best practices and approaches to leveraging data to foster growth and innovation during Internet Week in New York City this week. On Tuesday, Darren will sit on the panel “Get Smarter, Not Bigger: Using Data to Fuel Innovation,” where he and his peers will talk about the common mistakes companies make when setting out to leverage their data and how YP manages its information, which includes 70 million* visitors each month, 20 million listings and more than 6 petabytes of structured and unstructured data.

As CTO, Darren leads product management, engineering and business development across YP’s product portfolio, which offers a full suite of marketing solutions to local businesses and local search via yp.com and the YP℠ app, which has been downloaded more than 15 million times. These solutions add to the variety of data YP processes and analyzes in real-time, which drive 2.5 billion events daily and include clicks, searches and calls from YP users. Recognizing data’s potential early on, YP made significant investments in core platforms, infrastructure and people at a time when most companies were unsure how to leverage these technologies. Through these consumer insights, YP is able to support its core business platforms in order to deliver local audiences to national brands.


What: Get Smarter, Not Bigger: Using Data to Fuel Innovation
When: May 19, 2015, 11 am EST
Where: Metropolitan Pavilion, 125 W. 18th Street, New York City


About YP
YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, January 2015). YP solutions include online presence, local search, display advertising and direct marketing. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.

*YP Internal Data, January 2015, representing monthly visitors.

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