YP℠ Celebrates Local Businesses at the Heart of Communities Across America


YP, a leading local marketing solutions provider, is celebrating the small businesses at the heart of communities across America. As part of the Make Every Day LocalSM campaign, local influencers from country music star Jake Owen to actress Jane Lynch to most recently Cedric the Entertainer have shared stories about their favorite local businesses with YP users. Now, in the days leading up to Small Business Saturday®, the Make Every Day Local campaign puts the spotlight on small business owners themselves, hearing from them, in their own words, what it actually means to be a local business, and it boils down to a few words: a sense of community.

As further demonstration of YP’s commitment to helping local businesses and communities grow, the company has debuted a new service just in time for the holidays. The Online Marketing Consultation 360 is designed to help local businesses attract new customers online by providing them the following:

  • An online competitive analysis report of the business’ online presence, performance and advertising, compared to personally-selected competitors. The report is based on data gathered from multiple search engines, local presence ranking systems and social network channels
  • A sales lead analysis to gauge a business’ potential for new leads and sales in the local market(s) in which the business operates
  • A custom online marketing plan to show how to convert the insights into actions meant to grow the business

To learn more, visit corporate.yp.com.  Also celebrate local businesses by following the Make Every Day Local campaign at makeeverydaylocal.com and using the hashtag #MakeEveryDayLocal on Facebook and Twitter.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, May 2015).  YP solutions include online presence, local search, display advertising, direct marketing and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: https://www.facebook.com/ypforbusiness and on Twitter: @ypforbusiness.

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