YP℠ Brings Local Search to the Apple Watch


YP, the go-to local search destination for more than 70 million* people across the U.S., has introduced the YP℠ app for the Apple Watch to allow users to quickly find restaurants, ATMs and gas stations near them, as well as search for any other type of business with voice search, easily on-the-go. The YP app represents one of the first local search apps available for the Apple Watch.

Among the YP app for Apple Watch features is the ‘Restaurant Finder’ which assists wearers in finding the best ‘Near Me’ choices based on cuisine type and price range. Once users find a business, they can see hours of operation, phone number, address and even turn-by-turn directions – everything they need to get more done, easily and efficiently. YP users will also be able to save these businesses to their customized mybook collections on the Apple Watch, which provides a convenient way for people to organize all of their go-to local business contacts in one place, seamlessly across PC and the YP app – just as they currently do with their YP app for iPhone. Additionally, the YP-developed Gas Guru app is also available on the Apple Watch, making it easy to locate the nearest gas station with the lowest pump price for every fuel grade, a particularly helpful app as summer travel season approaches.

“The Apple Watch is the perfect complement to local search — easily accessible at exactly the time consumers need it — on the go,” said Darren Clark, CTO at YP. “The YP app for Apple Watch continues our efforts to further enhance the mobile search experience for our users while assisting them in completing their everyday tasks.”

Just as the YP app was among the first local search apps available when the original iPhone was introduced, the company’s launch on the Apple Watch is another step towards helping consumers connect with their local businesses. YP is redefining local, mobile and now wearable technology by helping consumers to get things done, fast.

Users can begin to experience the new Apple Watch apps by downloading the YP app and Gas Guru from the Apple app store.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, January 2015). YP solutions include online presence, local search, display advertising and direct marketing. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.

*YP Internal Data, January 2015, representing monthly visitors.

Media Contacts: 

Stephan West
(818) 937-5553


Paris Tyler
(212) 981-5162



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