Yext Teams up with YP℠ to Help Enterprise Businesses Reach and Engage Local Customers

Mar
28
2013

Yext and YP announced today that they have teamed up to help enterprise businesses reach and engage local consumers, and manage their presence across the web. As a part of the agreement, YP, North America’s largest local search, advertising and media company, now offers Yext’s PowerListings product to enterprise customers, complementing its suite of digital advertising solutions. Yext PowerListings allow businesses to own and publish their location information on the PowerListing Network of publishers.

Formed in May 2012, YP is a multi-billion dollar company bringing together one of the industry’s most successful digital companies and a cross-country sales presence of thousands of media consultants. “For any business, big or small, managing an online presence is an amazing opportunity. Equally, it’s challenging for enterprises with multiple locations,” said David Lebow, SVP and GM of YP’s National Markets Group. “YP is committed to helping our customers grow their business. PowerListings strengthens our suite of digital advertising solutions to tackle the ever-expanding web to commerce opportunity.”

For enterprises with five or more locations, recent Yext data found that 43 percent of their various online listings had incorrect addresses and 36 percent had incorrect names. Now part of YP’s arsenal of digital advertising solutions for enterprises, PowerListings enables businesses to easily update business information, as well share rich marketing messages, like photos, videos and special offers, directly on their online listings across the Internet. When businesses update their information on the web-based platform, it instantly publishes across the PowerListings Network of more than 45 online search engines, directories and mapping services.

In addition to YP now selling the PowerListings product, Yext enterprise customers benefit from visibility of their enhanced content on YP.com and YPmobile, which are used by over 50 million monthly unique visitors.

“Yext has found that listings that include updated photos receive 240 percent more clicks than those without,” said Howard Lerman, Yext CEO and Co-founder. “But including the rich content is only valuable if customers see it, so adding YP, one of the largest sources of local information, to our PowerListings Network is a giant leap forward for not only the industry, but also our customers.”

Agencies and enterprise businesses looking to manage and increase the power of their online presence can reach YP at YPNational@yp.com. For more information about Yext’s PowerListing product for enterprises, visit www.Yext.com.

About Yext

Yext (http://www.yext.com) was founded in 2006 in New York City. It is the leading location software company that delivers perfect location information in every hand by allowing businesses to own and instantly update their content on more than 45 search engines, listing sites and mapping apps, including Yahoo!, YP.com, CitySearch, and Foursquare.

About YP

YP is North America’s largest local search, media and advertising company. Its mission is to help small businesses and communities grow. Millions of searches occur daily using YP products to find, compare and select local merchants. The company’s flagship consumer brands include the YP.com℠ site, a top 40 U.S. Web domain, the highly rated YP℠ app and the YP Real Yellow Pages directory, the largest Yellow Pages directory in the world by revenue.

The company’s wide range of print and digital advertising products is designed to address the evolving local search needs of consumers and help advertisers grow their business. The YP℠ Local Ad Network provides advertisers with an opportunity to reach more than 180 million monthly users across over 300 affiliated online and mobile publishers. Through customized campaigns designed by media consultants, YP provides local businesses with one of the most cost effective sources for consumer leads.

YP products and services are backed by thousands of media consultants in local markets across the US with relationships spanning over 600,000 businesses. An affiliate of Cerberus Capital Management, L.P., one of the world’s leading private investment firms, recently acquired a controlling interest in YP from AT&T.

Keep tabs on YP updates on Facebook: http://www.facebook.com/YP or by following @YP on Twitter.

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