#MakeEveryDayLocal Campaign Celebrates Small Businesses Nationwide


As the nation recognizes the contributions of small businesses across the country, YP, a leading local marketing solutions provider, is encouraging consumers to share stories about their favorite local businesses with the release of its latest Make Every Day Local℠video featuring country music star Jake Owen.

The video highlights some of Owen’s top spots in Nashville, including the guitar store where Owen found his favorite guitar, a classic spot for Southern fare that Owen loves and a shop that has helped him repair and refurbish his 1989 Jeep Grand Wagoneer.

“To have somebody you can count on, you can trust, that you can rely on, then to help you find exactly what you need and what you want, I think that’s how you do great business,” said Owen.

The video is part of the “Make Every Day Local” campaign by YP, which features celebrities in documentary-style videos talking about their favorite hometown businesses, as well as mybook℠ featured collections which spotlight other local businesses the celebrities enjoy.  The latest spot follows previous videos featuring ESPN anchor Hannah Storm and New York City, as well as reality TV stars Giuliana and Bill Rancic talking about Chicago.  YP has also just added San Francisco 49er Reggie Bush, chef and restauranteur Hugh Acheson and Top Chef host Padma Lakshmi to the campaign.

“The Make Every Day Local campaign is one way we celebrate the achievements of local businesses across the country,” said Allison Checchi, Chief Marketing Officer at YP.  “Each and every day at YP, we partner with businesses to help them grow.  We’re dedicated to the success of local businesses and the communities they serve.”

Watch the Jake Owen video and follow the “Make Every Day Local” campaign at makeeverydaylocal.com.  Also, share your story on Facebook: Facebook.com/YP and Twitter: @YP, using the hashtag #MakeEveryDayLocal.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, January 2015). YP solutions include online presence, local search, display advertising and direct marketing. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook:http://www.facebook.com/YP and on Twitter:@YP.


Barrie Rosen

Alison Crisci

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