Introducing ypWebsite® Pro to Help Local Businesses Earn Top Rankings


YP enhances portfolio of integrated solutions to connect ready-to-buy consumers with ready-to-help businesses

Los Angeles, Calif., June 6, 2017 – Today, YP, the publisher of, the YP℠ app and The Real Yellow Pages® Directory, is launching ypWebsite Pro, a website offering that helps local businesses earn top rankings in organic search results and get found on local directory sites. With ypWebsite Pro, local businesses get a mobile responsive, content-rich website supplemented by a full range of SEO services designed to improve rankings on Google and other leading search engines. The product also enables local businesses to claim, update and manage their business listings across more than 60 search, social and directory sites to ensure accurate and consistent information across the web.

“Websites are foundational to connecting local businesses with consumers, and a strong SEO strategy is critical to delivering traffic to their sites,” said Stu MacFarlane, Executive Vice President of Products and Marketing at YP. “The ypWebsite Pro product is proving to be an extremely valuable SEO solution for our clients. Results from extensive product trials show that over 70 percent of keywords rank on page one of Google after five months or less.”

The power of YP comes from its integrated solution set, which provides unique value to clients. A key point of integration is between YP products and YP’s large proprietary audience: the more than 50 million monthly visitors on Clients that combine ypWebsite Pro with a ypLocalAds product get preferred access to this ready-to-buy audience in a way that drives high-value leads to client websites and works as a perfect supplement to SEO efforts.

The move is part of an investment by YP to provide better integrated solutions that enable local businesses to build their presence and expand their reach through a variety of print and digital offerings. For more information, visit


About YP

YP is a media company dedicated to connecting local businesses with a ready-to-buy audience.  YP’s flagship consumer brands include the popular YP℠ app, and The Real Yellow Pages® Directory, which are used by more than 60 million visitors each month in the U.S. (Internal Data, October 2016). YP offers integrated solutions that are designed to help local businesses build their presence and expand their reach through a variety of print and digital products. YP has a team of marketing experts in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at Follow us on Facebook: and on Twitter: @yp and @ypforbusiness.


Media Contact:

Kristen Morquecho


Tags: , , ,

Categorised in: