Insights

Big Data, Local Relevance

December 4, 2013

From a search for a business, to the aisles they roam in the store, to the goods and services they purchase, customers’ activities are becoming user profiles, cookied paths and stored purchase histories that help real-world businesses to track them – as much to retain customers as to make that customer experience better suited to the individual and less frustrating.

  • Key takeaways focus on making data achieve positive ROI for marketers
  • Which tools and technologies are available to help stores better understand their customers’ buying behavior
  • How to use big data to help stores acquire customers
  • Which data sources are being integrated into digital marketing tools
  • Examples of how these tools and information are being used to get the right message to the right customer at the right time