Pinger and YP, formerly AT&T Interactive, Prove Monetization Power of Local
Pinger runs a mobile network that allows its users to talk and text for free. They had a theory: locally sourced mobile ads are more successful at monetizing ad impressions than general mobile ads dues to location relevancy. To test its hypothesis, Pinger turned to YP for in-app local ads from the YP℠ Local Ad Network.
Handmark's OneLouder Increases eCPMs and Fill Rates withYP
After experimenting with several leading mobile ad networks, OneLouder turned to in-app local ads from the YP℠ Local Ad Network. OneLouder, a Handmark subsidiary, found the YP℠ Local Ad Network delivers both great eCPMs and high fill rates.