Insights

Case Studies

Pinger and YP, formerly AT&T Interactive, Prove Monetization Power of Local

    Pinger runs a mobile network that allows its users to talk and text for free. They had a theory: locally sourced mobile ads are more successful at monetizing ad impressions than general mobile ads dues to location relevancy. To test its hypothesis, Pinger turned to YP for in-app local ads from the YP Local Ad Network.

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Handmark's OneLouder Increases eCPMs and Fill Rates withYP

    After experimenting with several leading mobile ad networks, OneLouder turned to in-app local ads from the YP Local Ad Network. OneLouder, a Handmark subsidiary, found the YP Local Ad Network delivers both great eCPMs and high fill rates.

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