IDC Report Ranks YP℠ Among Top Five Companies in Mobile Search Revenue
YP, a leading local marketing solutions provider, ranks among the top five companies in the advertising industry when it comes to mobile search revenue, according to analyst firm IDC (International Data Corporation).* Overall, nearly half of YP’s more than $1 billion in digital revenue comes from mobile.
“This is an increasingly important and competitive landscape, and we’re extremely proud of our position with some of the biggest names in mobile and search,” said David Lebow, Chief Revenue Officer at YP. “We recognize that advertisers of all sizes want to reach consumers on all devices, which is why we continue to enhance and scale our mobile product portfolio to help local businesses connect with consumers.”
The IDC report says YP has a market share of 7.2% behind Google, Microsoft, Twitter and Yahoo!.
“U.S. advertisers spent $13.8 billion on mobile advertising in 2014, an increase of 79.4% from the year before, making it one of the fastest growing online advertising formats by far,” said Karsten Weide, Program Vice President, Digital Media and Entertainment at IDC. “YP has maintained its leadership role in the industry and is well-positioned to continue that role in the future.”
With more than half of the company’s search volume coming from mobile devices, YP has recently announced new mobile-related offerings to continue evolving its industry-leading digital experiences, which include:
• Developing YP’s new search platform for national advertisers to enable them to more easily connect with YP’s high-purchase intent audience** online and via mobile devices.
• Revamping YP’s search product offering for small- to medium-sized businesses to make it easier for them to buy search on YP and across the internet on all platforms.
• Launching Cross Device Retargeting to turn online search queries into highly-targeted mobile ads across devices with industry-leading accuracy.
• Launching the YP app on the Apple Watch to enable users to quickly find local businesses near them.
For more information visit, corporate.yp.com.
*source: IDC Insight: 2014 U.S. Mobile Advertising Market Sizing and Vendor Shares
**comScore “YP Value Proposition Study Report,” October 2014, commissioned by YP
YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, January 2015). YP solutions include online presence, local search, display advertising and direct marketing. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company.
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