Executive Team

Stu MacFarlane

Executive Vice President of Product & Marketing


Stu leads YP’s product and marketing efforts for consumers and clients, including marketing strategy, product development and management, branding, acquisition and retention marketing and corporate communications.

Stu joined YP in July 2015 after spending four years at Herbalife where he ran global mobile and web product management efforts. Stu joined Herbalife when his company, iChange.com, a health-related social media service, was acquired. In 2004, he founded Insider Pages, a local search directory with consumer reviews that was later acquired by Citysearch. In 1997, Stu co-founded his first company, MoxieGirl, a popular ecommerce and direct mail business. Between entrepreneurial endeavors, Stu served as Managing Director at Momentum Venture Management and Vice President of New Ventures at Idealab, where he invested in and advised early-stage technology companies. Early in his career, Stu worked at Bain & Company and SmithKline Beecham Pharmaceuticals.

Stu holds a Bachelor’s degree from Cornell University and an MBA from Harvard Business School. Stu resides in Los Angeles with his wife and two daughters.

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