Chief Executive Officer
Jared Rowe leads overall strategy and operations, leveraging his deep expertise in digital marketing, sales leadership, and technology and product development to ensure YP has the scale, technology, and relationships required to execute the company’s mission of helping local businesses and communities grow.
Jared joined YP in September 2016 from Cox Enterprises, where he most recently served as President of Cox Automotive Media Solutions Group, and was responsible for all strategic, financial, operational, and other aspects of the highly successful Autotrader, Kelley Blue Book, and Dealer.com businesses. He joined Cox in 2010 and held a number of leadership positions in Cox Automotive. Prior to that, Jared spent more than nine years at FordDirect, a digital marketing and advertising joint venture providing services for Ford Motor Company and its dealerships.
Jared holds a master’s degree in business administration from the Ross School of Business at University of Michigan, and a bachelor’s degree in business administration and automotive marketing from Northwood University. He resides in Atlanta with his wife Nicole, and their two children, Alexandra and Jared Jr.Return to the Executive Team