Atlanta Falcons Announce Rise Up Friday Presented by YP℠


ATLANTA, GA – To celebrate the start of the 2014 season and the Atlanta Falcons home opening game against the New Orleans Saints, the Falcons have announced RISE UP FRIDAY presented by YP. RISE UP FRIDAY will kickoff on Friday, September 5 and continue each Friday throughout the 2014 season.

RISE UP FRIDAY will consist of the Falcons Fan Patrol making appearances in multiple locations across the Atlanta market looking for fans wearing Falcons gear, wearing red or showing Falcons spirit. Fans “caught in the act” could win game tickets, Falcons merchandise, and more.

“Teaming up with the Falcons is a great opportunity to celebrate and contribute to the passion and pride in our local community,” said Alex Kaminsky, VP of Brand Advertising at YP, which is headquartered in Atlanta. “YP makes the fan experience even better by helping you prepare for the game – from quickly finding pre-game dining options to supplies for your tailgating party to the cheapest gas prices nearby.  We’re excited for the season to kickoff and encourage fans to Rise Up.”

The Falcons want you to spread the RISE UP-idemic by encouraging everyone to wear red and their Falcons gear each week. Throughout the year, Falcons fans can win a visit from Freddie Falcon and Atlanta Falcons Cheerleaders by showing how your business, school or classroom rises up every Friday. Fans can submit photos and videos of their business or school wearing Falcons gear or red at  for a chance to win.

“RISE UP FRIDAY is another opportunity for our fans to get behind their team in a unique way,” said Jim Smith, Atlanta Falcons Chief Marketing Officer.” “We are excited to partner with YP in celebrating the start of the 2014 Falcons season and welcoming everyone Back to Football.”

Locations for appearances on September 5, 2014 are listed below.

12:00PM 191 Building 191 Peachtree Street Atlanta
12:00PM Atlantic Station 1380 Atlantic Dr NW Atlanta
12:00PM Broad Street 60 Luckie Street Atlanta
12:00PM Georgia Lottery 250 Williams St NW #3000 Atlanta
12:00PM Home Depot 4343 Tilly Mill Rd Atlanta
12:00PM Phipps Plaza 3500 Peachtree Road NE Atlanta
12:00PM Piedmont Park 1320 Monroe Dr NE Atlanta
12:00PM Publix 4480 South Cobb Dr. Smyrna
12:00PM Terminus 3280 Peachtree Road Atlanta
12:00PM World of Coca-Cola 121 Baker St. NW Atlanta
12:00PM YP HQ 2247 Northlake Pkwy Tucker
12:00PM Suntrust Plaza 303 Peachtree St. NE Atlanta
1:15PM Colony Square 1197 Peachtree St NE Atlanta
1:15PM Emory Point 1520 Avenue Place Druid Hills
1:15PM Lenox 3393 Peachtree Road NE Atlanta
1:15PM McDonald’s 3201 Camp Creek Parkway Atlanta
1:15PM McDonald’s 7070 Jimmy Carter Blvd Norcross
1:15PM Peachtree Center 225 Peachtree Street Atlanta
1:15PM Publix 2451 Cumberland Parkway Atlanta
1:15PM Suntrust 3300 Northside Parkway Atlanta
1:15PM Taco Mac 5600 Roswell Rd Atlanta
1:15PM Town Brookhaven 4330 Peachtree Road NE Atlanta
1:15PM Underground Atlanta 50 Central Ave SE Atlanta
1:15PM Woodruff Park Peachree Street, NE Atlanta


Media Contact:
Stephan West
(818) 937-5553



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